John Alvin Examples: Blade Runner, The Lion King, E.T. the Extra-Terrestrial
Richard Amsel Examples: Raiders of the Lost Ark, The Sting
Saul Bass Examples: Vertigo, The Shining, Love in the Afternoon
Reynold Brown Examples: Attack of the 50 Foot Woman, Creature from the Black Lagoon, The Incredible Shrinking Man, The Time Machine
Tom Chantrell Examples: Von Ryan's Express, Zulu Dawn, The Land That Time Forgot
Jack Davis Examples: It's a Mad, Mad, Mad, Mad World, Viva Max!, Kelly's Heroes
Frank Frazetta Examples: What's New Pussycat?
Bill Gold Examples: Casablanca, A Clockwork Orange, For Your Eyes Only
Boris Grinsson Examples: The 400 Blows
Al Hirschfeld Examples: The Sunshine Boys, Noises Off
Mitchell Hooks Examples: Dr. No, The Sand Pebbles, El Dorado
The Brothers Hildebrandt Examples: Star Wars Episode IV: A New Hope ("Style B" re-release), Barbarella (1979 re-release)
Film posters have various purposes which make them a vital tool for the success of a film. The main purpose of a film poster is to advertise and inform the audience of an upcoming film; through important information such as release date, actors and suitability with reference to age (BBFC certification.) Film posters merge illustrations, lettering, colouring and a clever layout to create a 'movie-at-a-glance' image to entice an audience into seeing the film. They focus on visual elements such as, powerful photographs and graphics to make posters attention grabbing and something the audience would want to see. These visual elements can also give the audience an insight into the themes and genre that will be portrayed throughout the film.
Originally, film posters were produced for the cinema the film was being exhibited at. In the United States, posters were usually returned to a nation-wide operation called the National Screen Service(NSS) which printed and distributed most of the film posters for the studios between 1940 and 1984. As an economy measure, the NSS regularly recycled posters that were returned, sending them back out to be used again at another cinema. During this time, a film could stay in circulation for several years, and so many old film posters were badly worn before being retired into storage at an NSS warehouse (most often, they were thrown away when they were no longer needed or had become too worn to be used again). Beginning in the 1980s, the American film studios began taking over direct production and distribution of their posters from the National Screen Service and the process of making and distributing film posters became decentralised in that country.
Types Of Posters
Film Posters Research
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Lobby Cards- are quite like posters but smaller. They’re collected and their value depends on their age, quality and popularity. They’re typically issued in sets of eight, with each card featuring a different scene from the film.
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Teaser Poster- is a promotional film poster released before the final official poster. It contains a basic image or design, not giving to much away. It’s purpose is to generate excitement for the film. A tagline is sometimes included.
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Character Poster-when a film has an ensemble cast there may be a set of character posters, each featuring an individual character from the film. There may be a tagline to reflect the qualities of the character.
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Motion Poster-an animated poster, this has been invented in recent times.
Notable film poster artists
Title of the film in big lettering
Name of Actress
Tag Line
Credit block feauturing director's name
the puzzle piece connotes mystery and investigation suggesting the genre of the film is drama. The faces in the puzzle piece connotes memory, suggesting the film centers around remmbering monents.
The grey,red and black theme is good because it allows the audience's eyes to be drawn straight away to the coloured sections.
Grey connotes loss and depression, indiciating this man is sad due to him loding someone dear or of siginficance to him. It also symbolises uncertainity, highlighting throughout the film, he unravels things that he used to be compeltey clueless about. The grey,red and black theme is good because it allows the audience's eyes to be drawn straight away to the coloured sections. looks as if the protagonist is crying,making the audience sympthathise with him.
most posters include film titles that producers/directors have already made to intice thier already established fanbase to also watch this film. Also it
The title is in red which connoites blood, suggesting there shall be a some bloodshed in the movie. Also the title being red makes it stand out so its memorable in case people wnat to watch it in the future.
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Short Film Posters
Coventions of Short Film Posters
-Short films posters generally have the same features as a feature length posters but they seem to have less information on them.
-They use one or two characters to make sure all the focus is on them.
-they have generic information on the poster e.g. production company and directors name.
-poster also give small clues of film with props or character postioning.
Similarities between feature and short posters;
-main film title is in bold or popping colour against background.
-use of a tag line
-mention production crew
08/09/2015
This Poster research helped me know what exactly creating a poster emtails and recognise similarities and differences between a feature length poster and a short film poster to ensure I'm metting my brief.
Yours Sincerly, Megan xo
Lemna Road
Leytonstone ,
London
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